I get asked a lot of questions about websites. That’s what inspired this post and we’re going real straight forward today. Haha. No fluff, let’s jump into it!
I explain all about the site strategy guide I create in this post, but let’s chat about what strategy really is for websites and why it matters.
The user experience is where I’m most focused when coming up with the layout of design elements and content on my client’s websites. There are certain things we can do to better convert visitors and break some rules to help their site stand out in the mind of the visitor. Small changes like where buttons are, how content is presented, and which images are used to compliment the message can make all the difference.
When determining where you’d like a visitor to go on your site, there are 3 things you want to think about:
First, don’t depend on your main navigation. People look through websites in a much more natural way, either scrolling or following visual/verbal cues. Add guidance throughout your website pages instead.
Second, call-to-actions (usually buttons) are the perfect way to get people to view your site in a way that educates them so they’re ready to book when they land on your contact page.
While you can definitely have too little, you can also have way too many. Too little leaves the visitor lost, at least to where you want them to go next. But too many, they are ending up at the end of the journey with no helpful information or a reason to book, so they’re more likely to click away.
Lastly, when you are figuring out where someone needs to go to learn the most about you and your business while on your site, think of the types of questions you’re being asked by potential clients and the most important elements of your business to your clients.
This varies not only by industry, but by price point as well. For a photographer, if you are fine-art or a high price point, a potential client may want to learn more about who you are since they will have a strong, positive opinion you work already. But if you’re just starting out or working to be established, you may want your work front and center to draw in a potential client and then your personality is what builds the connection to make them want to book!
For my packages, any maintenance for past clients…really any work at Stefani Jessica Studio, we solely base our pricing on our hourly rate multiplied by the number of hours we’ll need to complete the project.
In this particular example, if I’m designing a website’s worth of content into one page, I’ll be using the same amount of time, if not a bit more, to make all of these separate focuses work visually and strategically in a more limited space. I’m able to make sure either way that I have ample time to best serve each client.
There are three main phases in my process and the mockup and demo are the focus of two of them. We work on the strategy guide in phase one. Then the second phase is all about the mockup. I’m able to create the full visual representation of the site and present it in a way that we can comment on the site itself, refining any details needed.
The demo is when I get to translate all of the design and apply the interactivity and user experience by developing the site on my Showit account. Then my clients can dive in and see exactly how everything will work for their site.
I love building shops for my clients using Showit. The secret weapon to make it all work is Shopify Lite. Instead of building a storefront on Shopify itself, you can sign up to only use buy buttons and a cart through the platform. They definitely make you search for the Lite subscription on their site, but it’s perfect to embed on to Showit.
While Showit’s full plan has a site for your shop with customizable themes (using code), you don’t have a ton of freedom with the layout and design of the pages. I am able to build a fully customized store while keeping everything streamlined to be on the same site platform my clients are already using. And they get all the benefits of Showit for only $9/month. Win win!
And make sure you’re educating the visitor. Walk them through your services, process, everything that you could be asked once they inquire but would really bloat your communication before booking.
I have a full workbook that helps you determine what is best and it takes just 20 yes or no questions! Then you can learn how to use the platforms to their full benefit! Download your free workbook and get more helpful content like this article directly in your inbox.
In short, yes yes yes! Google Analytics isn’t just for pageviews and that’s it. You can find out who is looking at your site, what else they visit and love online, where they live, your most visited pages, the flow people take on your site’s pages before leaving. The sky’s the limit!
Get the full details on one of our past posts!
Again, yes yes yes! It’s a simple way to protect your site, your content, and your imagery if you’ve created it. For a full breakdown of why it’s so essential, check out this post.
Check out my most favorite post all about tech and making it just a little less scary.
Let me know in the comments, maybe I have a resource that’ll answer your questions!
Get the kit which gives you the exact steps. You can implement them quickly for a better website that books you more clients.