How to Use Locations to Determine the Look and Feel of Your Website

April 1, 2018

When you’re first starting out in business, like before you even think you own a business, a brand identity is pretty important. Hiring a brand designer and web designer/developer will be tough. A strong brand and website cost a pretty penny, but in the beginning stages, you have a lot more freedom than you think!

You are discovering who you like to work with. Your products will appeal to certain customers and you have the chance to figure out what type of look and message will appeal to them. Your brand has the chance to organically grow and keeping a DIY simple and flexible will serve you well at first.

The same cannot be said of your website unfortunately. I truly believe you can also DIY your website, but you will want to invest in a quality website platform or template to get started. Your website (where people will book you or buy your work) will create a lasting impression with your audience. Figuring out the look and feel of this tool for your business can seem daunting. You know what can be a huge help? Cities! And there are 5 questions that you can choose from to use a location to inspire your website’s design.

Question 1: Where would you work if you could choose anywhere in the world?

If there were no limitations, including money, missing family, all that good stuff, where would you want to wake up every day and head into a studio space? Or maybe a brick and mortar shop? Different locations have details that remind you of visiting them. If you’d love to wake up in Miami, having bold and bright colors will showcase that city. If Charleston is more your vibe, you can use pastel colors on your site. These choices will help you stand out in your market while having a cohesive look.

Question 2: Where do you live now? Has it influenced your business?

Looking around the city you currently live in is another direction you can take. Who knows your town better than you! This approach is especially helpful if you’re a local vendor or work with other small business owners frequently. Maybe you live in a modern and progressive area or farms dot the landscape. Local customers will feel drawn to the look of your website because they’ll recognize their home, too!


Questions 3: Where do your ideal clients live or travel to?

Your brand and website should be focused on your ideal client and drawing them into your business. Figuring out where they live and what cities they love will help them recognize the details in your website design of places they already like being in. Clients who love urban landscapes will notice the clean lines and minimal feel of your site while people who love visiting Santorini, Greece find lots of white space with pops of cobalt blue beautiful.


If you’re looking for a starting place in designing your website, Marie of August + White and myself have launched a template shop, all inspired by dream locations around the world. Check out the first collection and create a website that will appeal to your brand aesthetic! Welcome to The Wander Design Shop!

  1. Kasey Gilsbach

    April 4th, 2018 at 11:35 AM

    So interesting! I never thought about this! I live in Montana, would live in Maryland if I could, have an obsession with New York City and the British Isles.

  2. Stefani

    April 5th, 2018 at 10:45 AM

    Ooh, that is a fun combination. Which of those do you see represented in your business the most if you had to choose?

  3. Karoline Rose

    April 4th, 2018 at 11:45 AM

    Great questions. Thanks for the tips!

  4. Stefani

    April 5th, 2018 at 10:36 AM

    You’re welcome!

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