Websites can be complex beasts. But good news! When you breakdown a website into its main parts, there are four areas that every business owner should use on their own site. Usually, you’ll feel comfortable with most components of your site but there’s always that one, lingering issue that seems to be holding you back.
First off, what are the four components you need to have?
A strong website platform is essential to making sure your site is not only great to look at but the backend gives you all of the tools you need to maintain and grow your site. You’ll hear a lot of website gurus tell you why the one platform they use or work with is the only good one and everyone should use it. As a website designer and developer, I can tell you that is simply not true.
In a past post, I cover two of the most popular platforms out there: Squarespace and WordPress. I also go over the benefits of using Showit with WordPress. Showit isn’t as well known but is growing rapidly. I always work with inquiries to find out which platform is best for them based on their needs and if Showit is not the one for them, I happily refer them to a friend who creates knockout websites on the one they need.
You see, being on the wrong platform can hold you back from growing your business. What if you need a small shop for instance? Squarespace is fantastic for that type of thing! But if you’re looking to run a membership site, WordPress would probably be the most powerful and give you the most options. And if you want your website to be one-of-a-kind and interactive, Showit is your go-to!
To choose the right platform, write a list of your current needs, your planned needs for say a new offering or product coming up this year, and your 3-5 year goals. If your platform doesn’t meet any of the criteria you need, it’s time to find a new one!
Oh design…a blessing and a curse. The way your website looks is crucial to keeping a visitor (especially a first-time visitor) from clicking away from your site. Riding the line between professional and easy on the eyes is going to impress someone and make them interested in knowing more.
You’ll know that your website design is the biggest struggle for you in 2 ways: your bounce rate is high or you simply feel anxious when giving someone your url.
If you use Google Analytics to view your website stats, your bounce rate will tell you how many viewers landed on your site, no matter the page, and left after viewing only that one page. The higher the percentage, the more people leave after just one page. No browsing, no exploring.
Or maybe it’s less based on numbers. You get sick thinking of someone landing on your site and not getting what you and your brand are all about. Your work doesn’t look as good in your portfolio as you’re able to communicate on Instagram. You’re always dreaming about new designs or hiring a designer to truly take you to the next level.
That’s when you know it’s time to either find a beautiful template that has the base of everything you want to convey or to invest in your business and take your website to the next level. Depending on your season, you may not be able to hire someone just yet, but making your site design a priority can transform your income for the better, no matter which you choose.
There are some business owners that feel anxiety when they think of their site, but they already worked with a designer. Understanding certain aspects of the tech behind your website (whether that is the platform you use, how to blog, etc.) can make you feel more comfortable updating and expanding your site in the future.
Having an outdated site, in terms of information, can create miscommunications when people are interested in booking your services. For instance, if you’ve dropped a package entirely from your offerings, you don’t want it to be stuck on your site until you can hire someone to remove it. Knowing how to make changes like that yourself is a huge asset to your business when you need to make shifts in your services or products.
Even as someone who has been coding websites since I was 12, I still get overwhelmed by the amount of new technology, apps, and software that launches each and every week. There’s so many choices out there. But first finding what works in your business and then learning those apps inside and out can make you feel like a true badass when it comes to running such a key part of your business. I mean, you’re basically showcasing all the best parts of your business and getting interested parties’ information so that you can connect with them.
When you have a platform you love, a design that knocks people’s socks off, and you know how to maintain your site…then what is that nagging feeling you have, that something is missing?
Having a site that converts, no matter your goals, is going to be the most important element of your site. When you have everything going for you, but your site isn’t laid out with intention and focus, people may love the way it looks but feel like they’re missing some crucial information before they are ready to book you.
You want to create a clear path from landing on your homepage to inquiring for your services or joining your email list. Think through what steps or information someone needs to be ready to book you.
For photographers, you’ll want them to get to know you and your approach on your about page, see your portfolio so they know your style, then your services page will outline how you can best help and serve them. Then bam! Hit ‘em with a way to contact you and they’ll know what they need to. Having a well-informed and highly interested inquiry is the dream and having a true strategy can help you get there.
Now it’s time to pinpoint exactly which component is holding you up and making it harder for your site to convert and make you feel more confident in your business. I created a quiz with just 8 questions that will help you to figure out exactly what you need to focus on to elevate your site!
Wanting some additional information on elements a modern website needs to have? Check out my free website kit below to get yours now!
Get the kit which gives you the exact steps. You can implement them quickly for a better website that books you more clients.