I connected with Emma earlier this year and I could feel the passion radiating off of her. Talking with her when we first met over a video call got me pumped about my own business and inspired. When it was time for her visual presentation to match the quality of her message and her brand (it’s so dang beautiful and created by the lovely Carli Anna), I was so excited to get the opportunity to work with her.
We started with her site strategy and wanted her website to feel artistic and free-flowing while also having layers that helped each facet of her business have its moment. As I mentioned, her brand was so colorful and fresh and matched perfectly with her photography from multiple photoshoots that she creatively directed. With all of the most beautiful puzzle pieces, we were able to create a unique but strategic website to entice her site visitors.
Emma’s site opens on probably the most warm and friendly video, inviting you into her business. We used video and large images to create depth on her site pages. We carried over the details to her courses sales pages, too. Personally, that was one of my favorite parts of the site!
Sales pages don’t have to be so rigid and expected. They’re all starting to look the same, am I right? But we really pushed the limits on what you can expect on this particular page and keeps visitors engaged while they learn how her classes can transform their business.
I love that Emma built this business to a six-figure empire in under 2 years. She proves that hard work and investing in yourself and your business pays off dramatically. Her journey alongside her husband and her too-cute-it-hurts-to-look-at-him son Arthur (with baby #2 on the way!) unfolds on the about page and includes bravery, instinct, and New York City!
I definitely pushed my own limits the most than I ever had on Emma’s site and I’m so proud of her taking this huge step in her business! What is your favorite part of the site? Comment below and let me know!
And don’t forget to celebrate along with Emma over on her Instagram!
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