The Questions I Get Asked the Most: Business Edition

September 24, 2018

I wrote a post just a bit ago answering the website questions I’m asked the most. I get asked a bunch of questions about my business as well and even though I’m still learning, I’m happy to answer them and I hope they can help you, too!

How do you partner with brand designers?

There are a lot of small details that I’m still perfecting but the partnerships and collaborations I’ve been able to work on since July have been amazing! With more business owners specializing in the services they are the most skilled at, building a team to best serve your clients is a must.

While I have a unique relationship with each partner, there are 3 ways I stay consistent with each designer to benefit our mutual clients to the best of my ability.

  1. I base my project dates on the designer’s timeline. To avoid overwhelming the client with needing to be invested in their brand but then also needing to provide content, imagery, etc. for their site, I try to schedule my phase of their project 3-4 weeks after the brand is wrapped up.
  2. I speak with the brand designer when the brand handover occurs. We have a quick meeting, going over the brand and intention behind the business’ message so that the clients feel minimal stress and the designer and I can discuss all the nitty gritty that we love talking about anyway!
  3. We book the client separately. While some of my partners have a package that include my services, our mutual clients book us as separate businesses. It’s a lot like an event. You don’t hire the planner and then you don’t book the vendors. We’re like the vendors to your brand and website. This also allows even more creatives joining the project (like copywriters, photographers, stylists, etc.) to easily be booked so we can all come together to serve the client best.

Websites have a lot of moving parts, how do you and your clients stay organized?

We use Asana to stay on track. Both us and our clients benefit from having a clear timeline laid out, with both of our tasks for the project mapped out ahead of us. With due dates and comments to keep all of our communication in one place, it’s that much easier to always launch on time.

What app do you use for paperwork and bookkeeping? 

I use and absolutely love Honeybook. I wrote an article last year about how I use it as a designer since the app was originally created with the wedding industry in mind. Since then, they have improved the app more and more and it’s now multi-industry friendly and has more features than before.

Honeybook keeps all of the paperwork between my clients and I in one, easy to reference space and I love the reports they create so I can see at a glance where my inquiries are coming from and how much I’ve made this year. It keeps you motivated and you can focus your marketing in areas that give you a good return on your investment.

If you’re curious and want to check out Honeybook, I’d love to offer you a free trial and 50% off of your subscription once you’re ready to stay! I am an affiliate, but have been for almost 2 years because I believe that much in their company and I know my booking went up within the first month, simply because of how easy they make it for potential clients to book and pay me. Try it out!

Should I share pricing on my site?

I’ve done both, showing pricing and not providing that information until people inquired with me. I currently have a starting price on my website and a full pricing guide available as well with more detailed investments.

When I didn’t have my pricing listed, it was when I first started and I wanted all the inquiries. I was more flexible on what I was offering and could usually figure out a solution for almost any budget I was presented. Not listing my prices brought a lot more people in the door (or my inbox) so I could speak to each inquiry and have a chance to book them.

When I wanted to offer a very specific service to a very specific price point, I did add pricing to my site. I didn’t want to waste someone’s time who simply weren’t within the budget of the packages I’m offering. Plus, it brings very serious potential clients because they’re more educated on what to expect.

How do you include set start and end dates in your projects?

Each project I book has a start date and a timeline that allows the client and I to work together to get their website completed by their strict project end date. We launch client’s new sites by a certain date, set out when they book before we even begin. But how do we stick to these dates?

First, I add buffer time to the weeks we work together. With my chronic illness, it’s essential to have some wiggle room but I also want that same freedom for my clients. If there is an emergency or a reason for a delay, so long as many don’t pile up, we stay on track while allowing some grace.

Second, by using Asana like I mentioned above, we have a preview of the entire project. By assigning tasks to clients and giving them due dates along the way, I’m able to guide them through the process and keep us both on track.

Have any other questions you need answered, let me know! Comment them below. 

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