I am Stefani Lefler, the owner and designer behind Stefani Jessica: a Michigan based design studio that serves business owners worldwide. Through design, strategy, and content creation, I create a confident branded voice that speaks to your audience.
I share business, design, and copywriting tips with a bit of resources that I use and brand reveals mixed in.
I am so excited to share this brand refresh and customized site for Lauren O’Brien’s workshop, Wifey for Life. I had worked with Lauren earlier this year to customize a new website for her floral business, Earth Blossoms. We reconnected at the Creative at Heart conference in Raleigh. She is such a joyful spirit and she handles 3 separate businesses while also being a wife and mother. She wanted to elevate the look and feel of her bridal workshop and I think we nailed it.
Rich jewel tones make her brand warm but sophisticated. I hand-lettered the logo to add some of Lauren’s fun personality and a little heart to reflect the love of the future brides who are her students. We customized Woven, a free website template from Showit by With Grace & Gold and I love the way it came out. I cannot wait to see where Wifey for Life goes this year and what goals Lauren can reach with this new look.
Whether you’re interested in attending her workshop or just want to show Lauren some love, head on over to the new website and take a look around! We also worked on the brand and website for Lauren’s event planning company, but you’ll have to check the blog in a couple of days for more details!