I am Stefani Lefler, the owner and designer behind Stefani Jessica: a Michigan based design studio that serves business owners worldwide. Through design, strategy, and content creation, I create a confident branded voice that speaks to your audience.
I share business, design, and copywriting tips with a bit of resources that I use and brand reveals mixed in.
Is it already time for another launch? You bet friends! As I mentioned on Tuesday, Lauren and I worked on two websites and we also rebranded her event planning business. She transitioned to a new name and she has some big dreams we wanted to reflect. I love that she is a wedding planner but also the manager of all the moving parts a wedding can have so that her couples can truly enjoy their day rather than miss out.
We both share a love for the royal family (saying we’re excited for Meghan and Harry’s wedding would be an understatement) and we wanted to show that Lauren has the ability to not only showcase the personality of her couples but make every event feel like a truly special occasion. We drew inspiration from the idea of throwing parties in a castle and turning any space into a regal wedding. She has changed her name and now her branding reflects the special touch she brings to each wedding.
Purple is such a special and royal color. We wanted to add hints and pops of the color while keeping everything else more neutral. Lauren wanted a one-of-a-kind logo, so I hand-lettered her first name. She mentioned it reminds her of a signature for a duchess or princess and I definitely see it. Through the crown submark and the classic pattern, her brand now makes you think of old world class but with a modern twist.
For her website, we customized With Grace & Gold’s template East Side. My favorite part of the site is the about page, where each member of Lauren’s team gets a highlight and you can learn so much about them all. Each page is interactive to encourage exploration and showcases Lauren’s style and heart for her business.
Check out Lauren’s new website and let me know in the comments what your favorite page or feature is! Or you can show Lauren some love.
And if you’re looking to create a website and brand that makes you confident, ready to tackle your goals, and just feels effortless, contact me! I’d love to be a part of your business journey and I have openings in early 2018. Only one spot left in February!