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When you first start out, you’ll be told from pretty much everyone that you need a brand to run a successful business. This advice is absolutely true. Whether you DIY or hire a brand designer, beautiful and engaging visuals are just a piece of the puzzle. Without a clear message and a plan to create amazing content, your brand can fall flat, even though it looks fantastic.
While branding my own business and working with clients, I’ve found 3 simple ways to make sure your message, or brand voice, is cohesive to your brand’s look.
When creating a brand, on your own or when you hire someone else, you’ll start with adjectives that describe your brand. Normally, 3-5 words will embody the feeling of your brand. Using those same words keeps your content not only aligned with your visuals, but it’s not as hard to come up with a voice.
Your brand voice is the tone and wording you use each time you create content for your business. On your website, social media, blog, and newsletter, having a voice will make you recognizable to your audience.
For instance, two of my brand words are genuine and comfort. I keep that in mind whenever I write new content for my business. I try to be genuine in everything I do through Stefani Jessica so I speak vulnerably when I share behind-the-scenes and insights. When I write, I also try to keep a friendly tone so my audience feels comfortable and welcome on my site and posts (hope it’s working by the way!).
Now that you have an idea of the tone you want to use, make sure to stick to it! The best way to achieve this is by imagining your business as a person. When you’re creating content for any touch point that your audience will interact with, you can ask yourself, “Is this something my business would say?” It makes your life a lot easier and keeps your voice consistent.
This one is the most obvious (but difficult to follow) tip I’ll share today. When you create your brand, you bet you should have your ideal clients in mind. If your logo, color palette, and website don’t speak to your audience and make them want to buy from you, they aren’t working. However, if your look is spot on and your voice is contrasting, you’ll just confuse your message entirely.
To keep ‘you’ in your words, think of your everyday speech. What are words or phrases you use all the time? Incorporate those into your content. The worst thing you can do is use whatever wording is trendy or popular at a certain time. Then you’ll start having to deal with copycat syndrome and being inauthentic. That’s your quickest path to salesy captions and interactions with potential clients.
You’ll build a real connection with your audience when you write from the heart. And most importantly (and most often overlooked), if you connect with a bunch of consumers but they aren’t you kind of people, you won’t enjoy your business as much. Keeping to your brand voice that you have now crafted will ease your mind and find your people.
What is the hardest part for you when you’re creating content? Let me know in the comments!
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