I am Stefani Lefler, the owner and designer behind Stefani Jessica: a Michigan based design studio that serves business owners worldwide. Through design, strategy, and content creation, I create a confident branded voice that speaks to your audience.
I share business, design, and copywriting tips with a bit of resources that I use and brand reveals mixed in.
When you’re an entrepreneur, you have to be wise when it comes to investing in your own business. Connection is build through branding, content typically takes a backseat to the visual design. It’s easy to understand why: it feels like you’re getting more for your money when you get a website for your money rather […]
When you first start out, you’ll be told from pretty much everyone that you need a brand to run a successful business. This advice is absolutely true. Whether you DIY or hire a brand designer, beautiful and engaging visuals are just a piece of the puzzle. Without a clear message and a plan to create […]
Hand-lettering and calligraphy seem to be everywhere lately. No longer reserved for the wedding industry, handwriting is being used more in design, editorials, marketing, and branding. With how quickly the industry seemed to explode, you may be thinking, “This is a fad. Watch, it’ll feel dated in the way of gradients and drop shadows soon […]
In the Custom Brand Series so far, we’ve covered DIY brands and when to make the transition to a custom-designed brand. Throughout this series, I’ve been hinting that branding is a multi-faceted element of a business. It’s not just the design or the strategy, but multiple layers all working together to make a lasting impression […]
I’m assuming the role of mind reader today and you’re thinking, Ok Stefani. You explained why it’s ok for me to start with a DIY brand for my business. But I think I’m ready to hire someone to create a custom brand for me. But how can I be sure? Well you’ve come to the […]