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I am Stefani Lefler, the owner and designer behind Stefani Jessica: a Michigan based design studio that serves business owners worldwide. Through design, strategy, and content creation, I create a confident branded voice that speaks to your audience.
I share business, design, and copywriting tips with a bit of resources that I use and brand reveals mixed in.

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Website Design



Apps & Tools


The SJ Shop

Designer resources

Brand reveals

Creating Connection: 4 Reasons Your Message Matters As Much As Your Visuals

Sep 8, 2017


When you’re an entrepreneur, you have to be wise when it comes to investing in your own business. Connection is build through branding, content typically takes a backseat to the visual design. It’s easy to understand why: it feels like you’re getting more for your money when you get a website for your money rather […]

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Share a Clear Message: 3 Ways to Ensure That Your Brand Voice and Brand Visuals Align

May 3, 2017


When you first start out, you’ll be told from pretty much everyone that you need a brand to run a successful business. This advice is absolutely true. Whether you DIY or hire a brand designer, beautiful and engaging visuals are just a piece of the puzzle. Without a clear message and a plan to create […]

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The 5 Reasons that Hand-Lettering and Calligraphy are Design Trends that Will Last

Apr 26, 2017


Hand-lettering and calligraphy seem to be everywhere lately. No longer reserved for the wedding industry, handwriting is being used more in design, editorials, marketing, and branding. With how quickly the industry seemed to explode, you may be thinking, “This is a fad. Watch, it’ll feel dated in the way of gradients and drop shadows soon […]

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Custom Brand Series | The 3 Elements That I Provide Each Client for a Lasting Brand

Mar 8, 2017


In the Custom Brand Series so far, we’ve covered DIY brands and when to make the transition to a custom-designed brand. Throughout this series, I’ve been hinting that branding is a multi-faceted element of a business. It’s not just the design or the strategy, but multiple layers all working together to make a lasting impression […]

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Custom Brand Series | When to Transition from DIY to Custom Branding

Mar 2, 2017


I’m assuming the role of mind reader today and you’re thinking, Ok Stefani. You explained why it’s ok for me to start with a DIY brand for my business. But I think I’m ready to hire someone to create a custom brand for me. But how can I be sure? Well you’ve come to the […]

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Brand & Website design and copywriting all in one complete package.

Stefani Jessica is a creative studio focused on creating a clear message for your business. Through intentional brand & website design plus copywriting all included in one package, stress less and flourish within your business.

Build a brand story that connects >>

Receive an engaging brand, website, and content that shares your message to your audience to book those dream clients.

launch a buzzworthy course >>

Get your audience excited about your upcoming launch and receive strategic design and content to boost sales.

Create a shop chock-full of value >>

For products, digital and physical, either add-on a shop or let's build out a full online store and packaging to match!

View my portfolio >>

Past projects and stories told...

Websites focused on booking clients.

Stefani Jessica is a creative studio focused on creating a clear story for your business. Through intentional brand & website design, stress less and flourish within your business.
Coding since I was 12, creative since birth.

The blog

Shop reopening in January 2018

Meet Stefani - The nerd behind sj

Custom Services


Our Launched Projects