I am Stefani Lefler, the owner and designer behind Stefani Jessica: a Michigan based design studio that serves business owners worldwide. Through design, strategy, and content creation, I create a confident branded voice that speaks to your audience.
I share business, design, and copywriting tips with a bit of resources that I use and brand reveals mixed in.
When I heard Creative at Heart was holding another conference, I knew I had to attend. You see, I went to round 2 in Roanoke, Virginia and while I had an absolutely amazing time, I wasn’t fully myself. With a cane and a lot of baggage, I went to that conference with a lot of […]
As a business owner (and a perfectionist planner), I have tried a lot of client management systems. I ended on 17Hats for the first 2 years I worked with clients and it worked well enough. It allowed me to send documents, keep track of my contacts, and run my business. When communicating with potential clients […]
About pages, amirite? Creating content for a whole website can be stressful enough. Then you have to share who you are without sounding full of yourself. It’s a tightrope walk that leaves many with less than stellar about pages. But in today’s world of business, customers want to buy from you. They want your story […]
When you first start out, you’ll be told from pretty much everyone that you need a brand to run a successful business. This advice is absolutely true. Whether you DIY or hire a brand designer, beautiful and engaging visuals are just a piece of the puzzle. Without a clear message and a plan to create […]
Hand-lettering and calligraphy seem to be everywhere lately. No longer reserved for the wedding industry, handwriting is being used more in design, editorials, marketing, and branding. With how quickly the industry seemed to explode, you may be thinking, “This is a fad. Watch, it’ll feel dated in the way of gradients and drop shadows soon […]